When you’re thinking about different marketing channels to talk and engage with your ideal customers, what is the first thing that comes to mind?

Probably Facebook with its 2.167 billion active users. Maybe Instagram with it’s 800 million active users? What about Twitter with its 330 million active users or LinkedIn that has 260 million active users. You’re probably on there too.

But what if we would tell you there is another platform out there, it is text-based, has more users than Instagram and LinkedIn combined. And we’re pretty sure you’re not on there yet.

It’s called WhatsApp Marketing

• images
• voice messages
• your location
• videos
• documents
• GIF’s (our favourite)

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.